Sephora Fragrance

 
 

SEPHORA

FRAGRANCE CATEGORY REBRAND

Established a new way for Sephora to market fragrance. We shifted the category of fragrance to a more approachable, everyday beauty essential by bringing it down from the glass shelf and into everyday life.

This included shifting art direction of how we shot fragrance bottles, bringing whimsical life into the images through emotion, memories and associations of scent.

 
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TEAM

Mother’s Day Lifestyle photography | Tierney Gearon
Styling | Victoria Bartlett
Product styling | Jocelyne Beaudoin
Still life photography | Rob Prideaux

Summer Photography | Theodora Richter
Product styling | Jocelyne Beaudoin

Valentine’s Day Photography | Romain Bernardie James
Product styling | Jocelyne Beaudoin
Designer | Bek Gilsenan

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