New At Sephora

SEPHORA

BRANDING | ART DIRECTION

Created an ownable look for franchise, New at SEPHORA, to help promote the newest product launches. Branding that incorporated iconic black and white stripes and playful product textures, is unmistakably SEPHORA, while also hero-ing out each product.

Advertisements featured in Vogue, Elle, Harper’s Bazaar and more, as well as in-store fixtures.

TEAM

Product photography | Kanji Ishii
Product styling | Suzy Kim