Function of Beauty

FUNCTION OF BEAUTY

BRANDING | CREATIVE DIRECTION | ART DIRECTION | DESIGN

For the launch of a new product, Custom Styling Mist, we implemented a new and elevated photography direction for beauty and product. The goal was to showcase beautiful, healthy hair and celebrate individuality.

The campaign included homepage and product page update, email and social campaigns focused on product education and influencer event marketing.

TEAM

Beauty Photography | Lara Jade
Hair | Yusef Williams
Makeup | Deborah Altizio

Product Photography | Kanji Ishii
Product Styling | Rachel Haas

Designers | Wen Ong