Yohana

Yohana

ART DIRECTION | DESIGN

As a brand new concierge service for busy families, education around how the service could help take tasks off your busy plate was crucial. We wanted to feature the app in real life scenarios, that spoke to busy parent’s lifestyles — planning birthdays, meal prepping, doing laundry, working from home — and how Yohana is there to help.

Additionally, led strategy, concept and design execution for the launch of Yohaha’s Instagram and paid social. We focused on education around how Yohana works and how it can help you, while being playful, supportive and relatable with family images, interactive posts and tips/tricks.

TEAM

Product Photography | Gentl and Hyers
Product Styling | Kim Ficaro